What is affiliate marketing

Many people often encounter the term “affiliate marketing” when making money abroad. This term confuses many people. The translation of this term is affiliate marketing. So what kind of business form is this?

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What is affiliate marketing

Take a look at Wikipedia's definition of it-

 Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as'retailer' or ' brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as'the affiliate'), and the customer.

From this definition of affiliate marketing, we can see that there are two aspects:

  1. As a merchant (publisher or advertiser), you can make profit through affiliate or affiliate marketer sales through a specific network.
  2. As a franchisee, you can make a profit by selling business products through a specific network form (no need to purchase goods).

There are roughly four elements in affiliate marketing, an online affiliate marketing model:

  1. Merchant-or the advertiser of the product, some are also called the advertiser
  2. Publisher-Publisher, also known as the network franchise distributor. Generally speaking, this role is to make money through affiliate marketingyou.
  3. Customer-customer, this need not be explained
  4. Network-network work, through this to link the above three together

Simply put, promote other people's products or projects (no need to spend money to buy) to earn commissions.

Let me use a picture to illustrate the process of affiliate marketing-affiliate marketing (because the discussion is about foreign net earning, so I chose the English picture, you can check the original source of the picture below and related explanations.understanding how to make money online)

What is affiliate marketing- affiliate marketing

affiliate marketing-how affiliate marketing works

The above screenshot reveals the process and secrets of affiliate marketing-affiliate marketing, let me briefly explain:

Now people are accustomed to searching online to find products to buy things. Usually, you enter keywords on Baidu or Google to search, find your product promotion website, complete the purchase, and then you earn a commission from the merchant.

Basic process:

  1. Build a website, (Using the website to promote the alliance and its products is the most conventional method) and then join at least 1-3 alliance projects (for novices, it is recommended to join one in the early stage, first get familiar with it), and then get the other party’s approval. Attached:Getting started with affiliate marketing
  2. Write a few articles to introduce the product, that isproduct review
  3. Add the approved affiliate link to the product (this is a very special link, including your ID, used by the merchant to identify the franchisee)
  4. Attract target customer traffic to your website and make your website rank in the forefront of google or major search engines (under certain keywords)
  5. Customers enter product keywords in the search engine and visit your product introduction page
  6. Buy products from your affiliate link
  7. Earn commission

Found no, building a good website in affiliate marketing is the key first step. Of course, some people do not use this method, such as email marketing, to do affiliate marketing. I still recommend that you have your own website. This is the most basic and most common practice. In some cases, such as facebook, google adwrods and some other social networking sites, it is forbidden to directly publish your own affiliate link-affiliate link, then you have to put the affiliate product on your own website and then promote your own website, so there is no No restrictions anymore. Moreover, in this way, many franchised products can be promoted through their own website.

Let's simplify the above process:

affiliate-marketing

List of some foreign marketing alliances


The following are the most popular marketing alliances abroad and also the most open in China. You can join for free (the charges will be introduced later).

  • ShareASaleIt is the earliest Internet online affiliate marketing alliance, and now it is also one of the largest affiliate marketing networks in the world. About 4000 high-quality merchants register for marketing here.
  • cj.com  The full name is Commission Junction Advertising Alliance, which is one of the largest and most powerful comprehensive advertising alliances in the world, and the most popular one in North America.
  • Rakuten LinkShare Linkshare is a world-class large-scale online advertising platform that is as famous as Commission Junction (CJ), Clickbank, ShareASale and other companies. It is mainly based on Pay-Per-Action (PPA) advertising. It has hundreds of companies including Wal-Mart and JP Morgan. , AT&T, American Express, Apple, Avon and many other top advertisers including Fortune 500 companies.
  • ClickbankFounded in 1998, it is one of the largest virtual goods retail platforms (basically, it can be said to be the largest). At present, it has more than 100,000 affiliate members (Affiliate) websites and more than 10,000 publishers. The main sales items are e-books and software. (It is not recommended for newbies to join. If there is no sale within a short period of time, it will deduct the handling fee from your account,Check out the three major issues of ClickBank)
  • Amazon Associates, the English Amazon alliance, need not be introduced. (However, it is not recommended for novices to join. The cookie is only valid within 24 hours, and the first sale is only 4% commission.)

Related reading: 8 comprehensive foreign advertising alliances

Precautions for joining foreign affiliate marketing

  1. Not all alliances are good. Be careful not to be deceivedHow to identify and prevent online fraud projects)
  2. Choose the right affiliate marketing project-not necessarily the most profitable is the best (how to choose affiliate marketing project)

There are many good foreign marketing alliances, I will gradually add and introduce their advantages and disadvantages. If you have any questions, please leave a message below.

related articles:How Affiliate Program Works


37 thoughts on “什么是affiliate marketing联盟营销”

  1. Hi, hello, after reading your article, I think it is very practical. I do e-cigarettes and cooperate with shareasale, but the sales are up and down, and I don’t know where the problem is. I usually update some deals, coupons, banners, etc., and then send newsletters to alliance customers, but they are basically very Reply less. Several top league players have also contacted, but they are not ideal. The most basic incentive method is to adjust commissions or give bonuses. I want to know how to improve the current situation and maintain monthly sales. I also hope to learn something, thank you!

    Reply
    • Sorry, I just noticed this message now.
      For those experienced affiliates (affiliates), they have a choice of merchants and products. If the other party does not reply, there may be the following reasons:
      1. Those affiliates may be newbies. They don't know much about affiliate marketing operations. They just join the alliance platform. It doesn't matter if they reply or not.
      2. For experienced affiliates, they are not interested in your product. There are two reasons for this:

      One is that your product is not closely related to their website, and the niche market is not closely related; in this case, look for affiliate promotions related to your product
      The second is that your product may not be very good. For example, compared with similar products (that is, your competitors), there is no advantage in quality, price, etc. In this case, even if the commission is increased.

      Reply

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