There are two ways to get website traffic: free and paid, each has its own advantages and disadvantages.

Paid traffic

Paid traffic advertisements like PPC and banner are usually controllable. (This method is simple and effective, and obtains traffic quickly. The disadvantage is that it burns money and needs to monitor the consumption process at any time.) After personal testing, it is found that the effect is effective and investment can be increased. At present, the effective PPC platforms most commonly used by affiliate marketers are Google AdWords and Adcenter (understand and abide by their relevant policies before using, otherwise the account may be closed)

Related Reading:The Proper Way to Use PPC With Your Website (Include the following five items)

  1. Is PPC still an Effective traffic model
  2. The Process of Successful PPC Campaigns
  3. The Keyword, The Ads & The Landing Page
  4. Understanding PPC Campaign Conversation Rates
  5. Conclusion

Free traffic

In free traffic technology, such as keyword search, video marketing, social media and forums, this is the most prominent and effective method, and it is also the most important long-term strategic work in affiliate marketing. The advantage of free traffic is that the value of the website traffic brought by it is extremely high, and it is closely related to potential customers of your product, and does not need to spend a penny. The disadvantage is that it is slow, not effective immediately, and requires long-term persistence.

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Conversion rate

The so-called conversion rate (conversion rate) is the ratio of clicks that generate purchase behavior to the total number of clicks. For example, if there are 100 clicks and 5 of them generate sales, the conversion rate is 5%. The conversion rate is affected by the following factors:

  • Website traffic source
  • Do readers/visitors of your website like your website and trust you? How did they find/understand you?
  • Even for products in the same niche direction, the range of conversion rates is quite large. Such as price, website structure, sales page settings, product vendor reputation, etc. will greatly affect the conversion rate.

Because there are many factors that affect the conversion rate, it is impossible to determine how many links are needed to achieve sales, which varies from person to person. Some people just need to link a few times, and some people may need many steps.

All in all, the promotion of products needs to start fromBuild a niche websiteStart, and then use your website as a platform to add Clickbank products. At this time, you have to promote your website to make money. This process and model isaffiliate marketing.